Dr. Bharati Rathore. “Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing”. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal 12, no. 1 (January 19, 2023): 42–48. Accessed December 3, 2023. https://www.eduzonejournal.com/index.php/eiprmj/article/view/248.