A Study on Recent Marketing Trends

Abstract

The traditional concept of marketing as a whole has been fundamentally altered by technological advancements, forward-thinking behavior, and the insatiable desire for goods and services. Now, marketing encompasses more than just the act of buying and selling. Customer experience at every touchpoint, building relationships with customers, offering and providing a variety of free and value added services, continuously familiarizing oneself with new digital landscapes, and marketing across multiple channelsto reach various consumers are all central to the modern marketing concept. The current study focuses on Recent Trends and how they affect marketing today.